As I am approaching May in which I will be graduating from Champlain College, I have been spending a lot of time searching for jobs. Everyone wants the “best job” and to make a lot of money. But what is the “best job”? Everyone has different answers to this commonly asked question. Glassdoor recently posted their Best Jobs in America.
A lot of these positions revolve around technological analysts, smartphone developers and software designers. However I am confused by some of the jobs Glassdoor has come up with. The titles that I am most confused about include:
- Engagement Manager
- Solutions Architect
Now you can figure what these positions will deal with but these job titles seem very ambiguous in their descriptions. Such as what engagement is this person managing? Social media? Blogging? Person-to-person? These titles can confuse but they also show the versatility that goes into the position because you don’t have just one job anymore. You handle so much more and are constantly trying to stay up to date and improve your company that your one job is actually more than just one job.
For a soon-to-be graduate these titles indicate more to me than just positions, they show what jobs are important to companies right now. Keeping customers engaged is essentially most of what marketers have to do nowadays and keeping customers engaged can be done in a variety of ways. So it makes sense that a manager of all engagement for a company would make a median salary of $125,000 and a Solutions Architect, whom I’m assuming designs the infrastructure of the consumer process, makes about $120,000. With these fairly large salaries it will be interesting to follow these positions in coming years and see if they’ve increased in importance. What do you think about these positions and how they will affect marketing in 2016?