Old Spokes Home – Rebranding Strategy

Our class project was to increase overall sales and donations to Old Spokes Home and Bike Recycle Vermont, a local non-profit bike shop. Using research from a Consumer Behavior and Market Research class we decided a rebranding of Old Spokes Home was necessary to accomplish these tasks.

Here is a link to the written-out document detailing each steps of the plan.

OSH Rebranding Strategy

Here is the presentation given to the client reflecting our plan.

OSH Final Presentation