Parent.co – Digital Marketing Campaign and Analytical Analysis

Parent.co is a company of parents dedicated to providing sustainable, thoughtful and modern advice for raising children. Through platforms such as their online magazine and app Notabli, a social media platform which allows parents to post pictures/videos of their children without worrying about privacy issues, Parent.co is determined to become a leader in the parenting advice community. Parent.co approached our group with the task to provide a gap analysis for Parent.co’s site and Notabli, audit their website and improve flow of customers for their digital ecosystem. Overall we provided recommendations that aligned with these tasks and Parent.co was nominated for the 20th Annual Webby Awards as Best Website in the Family/Parenting category.

Check out our written document detailing the recommendations we outlined to Parent.co:

Parent.co and Notabli.com Recommendations

Here is our presentation given to the Parent.co:

Parent.co & Notabli Recommendations

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